Privacy policy

1Summary

Whack It World ("the game") is a free game for Android phones and tablets, iPhone and iPad, published by Reimagined Bits ("we", "us"). This policy explains what information the game uses, why, and the choices you have.

In short: the game has no accounts, no sign-in, no analytics and no servers of its own. Your progress stays on your device. The game shows ads from Google AdMob, and Google collects some device information to deliver those ads. Ads for young players are child-directed and never personalized.

2Information kept on your device

The game saves the following on your device so you can pick up where you left off:

• Level progress, stars and your best Endless score
• The "Who's playing?" choice (a preset player type, such as Little Whackers; you never type a name or age)
• The sound on/off setting
• Whether "Remove ads" has been bought

This information never leaves your device and we never see it. Uninstalling the game deletes it.

3Ads

The game is free because it shows ads served by Google AdMob. To show and measure ads, prevent fraud and keep the ads system working, the Google Mobile Ads SDK built into the game may collect and send to Google:

• Device identifiers, such as the Android advertising ID or, on iPhone and iPad, the advertising identifier (IDFA) if you allow tracking
• IP address, which can give an approximate location
• Ad interactions, such as which ads were shown or tapped
• Diagnostic information, such as crash logs and performance data from the ads SDK
• Basic device information, such as device model, operating system version and language

Google's use of this data is described in How Google uses information from sites or apps that use its services and the Google Privacy Policy.

When and how ads appear

• Ads never appear while a level is being played.
• A banner can appear at the bottom of the world map. A full-screen ad can appear after a round, and only occasionally.
• In Endless mode you can choose to watch a video ad for an extra life. This is always optional.

Little Whackers (young children)

When Little Whackers is chosen on the "Who's playing?" screen, every ad request is marked as directed to children, ads are limited to content suitable for all ages (rated G) and ads are never personalized. Young players are never shown the iPhone and iPad tracking prompt, and the advertising identifier is not used for tracking.

Other players

• European Economic Area, United Kingdom and Switzerland: before any ad is shown, the game asks for your consent through Google's consent form. You can change your choice at any time under Grown-ups > Privacy choices.
• iPhone and iPad: the game asks for permission before using the advertising identifier. If you decline, ads are not personalized. You can change this later in the device's Settings > Privacy & Security > Tracking.
• Android: you can reset or delete your advertising ID, or opt out of personalized ads, in your device's Settings > Privacy > Ads (the exact menu depends on the device).
• Ads shown to other players are limited to content rated up to PG.

4"Remove ads" purchase

"Remove ads" is a one-time purchase made through Google Play or the Apple App Store. The store processes the payment and tells the game that the purchase was made, so the game can turn ads off and restore the purchase on a new device. We never receive your payment details. Purchases are governed by the Google Privacy Policy or Apple's Privacy Policy.

The purchase button sits on the Grown-ups screen, which is protected by a question that a young child is unlikely to answer.

5Summary of data collected

All data sent over the internet by the game is encrypted in transit. We do not sell your personal information.

6Children

The game is made for players of all ages, including children. We do not knowingly collect personal information from children, and the game never asks for a name, email address, photo or exact age.

The "Who's playing?" screen lets a parent choose Little Whackers so that ads follow the US Children's Online Privacy Protection Act (COPPA), the GDPR rules for children and the Google Play Families policy. AdMob is a Google Play Families self-certified ads SDK.

If you believe a child's personal information has been collected through the game, contact us and we will work with you and Google to address it.

7Legal basis (EEA, UK and Switzerland)

Personalised ads, and any use of cookies or device identifiers that requires it, are based on your consent, which you can withdraw at any time under Grown-ups > Privacy choices. Non-personalized ads and fraud prevention are based on our legitimate interest in offering the game for free. Purchases are processed to perform the purchase contract.

8Retention and international transfers

We do not store any data on our own servers. Data on your device is kept until you uninstall the game. Data collected by Google is kept and may be processed outside your country according to Google's policies and its safeguards for international transfers.

9Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or object to the use of your personal data, and to complain to your local data protection authority. Because we hold no personal data ourselves, the quickest way to use these rights is through the controls described above and through Google My Ad Center. You can also contact us and we will help.

To delete everything the game stores on your device, uninstall the game.

10Changes to this policy

If this policy changes, the new version will be posted at this address with a new "Last updated" date. Significant changes will also be mentioned in the game's update notes.

11Contact

Reimagined Bits
Email: reimaginedbits@gmail.com
Google Play: Reimagined Bits